Rebranding London?

London Switchboard Helpline logoLondon Lesbian and Gay Switchboard are thinking of rebranding – and want to hear your opinions. The helpline service – which in the 80s & 90s was controversial in bi circles for having a “no bisexual volunteers” policy in place – now offers help to lesbian, gay, bi and trans people, and are reviewing their name to better reflect their work.

They say, “with London Lesbian and Gay Switchboard being 40 years young this year, what better time to think about the name going forward.

“After some initial research last year shortening the name to SWITCHBOARD was proposed; the reasons for this were because we get calls from all over the UK and beyond and we also support bisexual and transgender people. The shortened name gives us the opportunity to add a strap line such as ‘Helpline for the LGBT communities’.

“We want you to be part of this important decision and we want to know what you think. Please complete the contact form here to let us know if you agree or not with the proposed change and if not any ideas you have.”